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A Gift Guide for the Rugged and Refined Dad

Get Dad a gift that is as rugged, refined and unique as he is. Use promo code DAD15 for 15% off the gift that he will wear for a lifetime.  The Tire'd Watch Company meticulously crafts every watch to your comfort placing the ergonomics at 9 and 10 o' clock positions, making it just right for the 95% of us who wear our watch on our left wrist. It also gives a classic and traditional look for those neglected lefties! The three collections — Rapide, Trail Blade and XTS — are limited edition timepieces for a man that refuses to compromise. He shuns the mass-produced. His taste is both rugged and refined – balancing the contradictions of luxury and durability, precision...

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Three Reasons to Turn Your Watch Crown 180 Degrees

Many people are turning to designs that move the crown 180 degrees from the traditional 3 o' clock position. Here are three reasons why watch connoisseurs are embracing 9 and 10 o' clock crowns. 1. ELIMINATE 'WRIST BITE' Locating the crown at 9 or 10 o' clock eliminates 'wrist bite'.  Most of us wear our watches on our left wrists. It's a question of dominance. With our watch on our left wrist, the right, dominant hand is freed up to complete the more challenging tasks. The crown is typically located at the 3 o' clock position for easy access and manipulation by the right hand. But this creates a conflict of metal and flesh, particularly if the watch is substantial in weight...

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XTS Chrono is not your typical chronograph

Unlike the typical chronograph, XTS CHRONO Crown is positioned on the left hand side of the watch case at 9 o’ clock. This design choice is rooted in the belief that a watch should be comfortable at all times, not just when your wrist is in a neutral position. All internal components are aligned to reflect this left side orientation. The XTS Chrono watch delivers on it's design promise. "Finally a watch for the active person." says 5 star reviewer. "The concept of putting the dial on the inside, rather than jammed up against the back of your hand, was very innovative. This, coupled with it's solid construction, makes it an ideal time piece for the adventurer." The XTS Chrono case...

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Tire’d Watch Company and Land Rovers UK Announce Partnership

PARTNERSHIP FOCUSES ON SHARED BRAND FOUNDATIONS OF FUNCTIONALITY, DESIGN AND DURABILITY Two brands, both rugged and both refined, Tire’d Watch Company and Land Rovers UK have announced their partnership. This is the first time the two brands have collaborated to share a vision that embraces extreme activities yet maintains luxury of the highest quality. This partnership appeals to both Land Rovers UK and Tire’d’s key strengths and builds on the shared foundations of functionality, design and durability. The core identity of each brand centers on resurrection as watches and vehicles alike are brought back to life and redefined as landmark icons. Both brands emphasize the importance of substance and to successfully create a product and vehicle that suits every lifestyle....

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