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The Tire'd Watch Company is hitting the airwaves right in time for the holiday season with a new commercial for the XTS Chrono.

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An avid lover of luxury watches, Edward Cole knew it was only a matter of “time” before he created his own line of high-end timepieces. Craig Treadway met up with Edward Cole, the founder of the Tire’d Watch Company at Tourneau to find out how he made his dream into a reality and discussed what aspiring entrepreneurs can learn from his experience in the PIX11 Morning News 'Strictly Business' Report.

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