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PARTNERSHIP FOCUSES ON SHARED BRAND FOUNDATIONS OF FUNCTIONALITY, DESIGN AND DURABILITY Two brands, both rugged and both refined, Tire’d Watch Company and Land Rovers UK have announced their partnership. This is the first time the two brands have collaborated to share a vision that embraces extreme activities yet maintains luxury of the highest quality. This partnership appeals to both Land Rovers UK and Tire’d’s key strengths and builds on the shared foundations of functionality, design and durability. The core identity of each brand centers on resurrection as watches and vehicles alike are brought back to life and redefined as landmark...

Hold on to your watches gentlemen! More women are opting to wear a large, chunky men’s models. 5th, one of the two fashion bloggers of 5th and Jane, purchased the Rapide Black to complement her edgy street look uniform of skinny jeans, motorcycle boots, rocker t-shirts and leather jackets. Using the rugged yet elegant lines of the Rapide Black as her inspiration, 5th hit the streets of Manhattan for a fashion photo shoot.

An avid lover of luxury watches, Edward Cole knew it was only a matter of “time” before he created his own line of high-end timepieces. Craig Treadway met up with Edward Cole, the founder of the Tire’d Watch Company at Tourneau to find out how he made his dream into a reality and discussed what aspiring entrepreneurs can learn from his experience in the PIX11 Morning News 'Strictly Business' Report.

The RAPIDE made an appearance at the exclusive unveiling event of the 2013 Porsche Cayman S at Manhattan Motor Cars.