There's something about a 3 o' clock crown that just doesn't feel right.

So we changed it.

The Tire'd Watch Company meticulously crafts every watch to your comfort placing the ergonomics at 9 and 10 o' clock positions, making it just right for the 95% of us who wear our watch on our left wrist.

The three collections — Rapide, Trail Blade and XTS — are limited edition timepieces for a man that refuses to compromise. He shuns the mass-produced. His taste is both rugged and refined – balancing the contradictions of luxury and durability, precision and performance.

There is no mistaking a timepiece made by the Tire’d Watch Company.

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